Apple: The Apple Crushed by Its Own Ad still

The year 2024 · Episode 99

Apple: The Apple Crushed by Its Own Ad

  • Release date
  • October 30, 2024
  • Runtime
  • 11 min

In this commercial, a hydraulic press crushes a trumpet, paint cans, and a guitar, leaving only a slim iPad tablet. But why did this image of the virtual world, crushing symbols of human creativity, provoke such a strong reaction?

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