2001 · Episode 3

Special Event, Cupertino, White iBook (2001)

• Release date
• May 1, 2001
• Runtime
• 90 min

Say goodbye to colorful iBooks. Steve Jobs introduced a totally redesigned, white iBook at a Special Apple Event. Sales of the clamshell iBooks had been disappointing lately. Unit shipments of iBooks were down 52 percent in the first three months of 2001 compared with the same period the year before. It was time for a change.