It Must Be Love

It Must Be Love — Plot

Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.

• Release date
• August 22, 1926
• Runtime
• 70 min
• Genres
• Comedy
• Director
• Alfred E. Green

It Must Be Love — Cast

Colleen Moore Fernie Schmidt Jean Hersholt Pop Schmidt Malcolm McGregor Jack Dugan Dorothy Seastrom Min

M

Mary O'Brien Lois Arthur Stone Peter Halitovsky Bodil Rosing Mom Schmidt Cleve Moore Al