Metrobranding

A love story between men and objects

Metrobranding — Plot

While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this 'mono-brands' could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.

• Release date
• February 21, 2010
• Runtime
• 92 min
• Genres
• History, Documentary
• Director
• Ana Vlad