Miss Springmaid

Discover how an innovative ad campaign made Springmaid sheets a household name.

Miss Springmaid — Plot

"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."

• Release date
• March 1, 2016
• Runtime
• 27 min
• Genres
• Documentary, History
• Director
• Steve Folks

Miss Springmaid — Cast

Rick Sebak Narrator

S

Sanford Adams Dramatic Voice

J

John Bane Dramatic Voice

F

Fran Johnson Dramatic Voice

D

Dana McCullough Dramatic Voice

B

Betsy Newman Dramatic Voice

A

Andrea Thorpe Dramatic Voice

A

Alfred Turner Dramatic Voice