The Persuaders

The Persuaders — Plot

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

• Release date
• November 9, 2004
• Runtime
• 55 min
• Genres
• Documentary
• Director
• Rachel Dretzin

The Persuaders — Cast

D

Douglas Atkins Himself

S

Scott Donaton Himself

L

Linda Eatherton Herself

S

Stuart Ewen Himself

R

Richard Ford Himself Richard Frank Himself

B

Bob Garfield Himself